Genesis is an HVAC company based in the south metro of Minnesota that was founded by Mike Lutz in 2000. He was passionate about creating a business of integrity and quality service. He has proved himself over and over again in the community, as 18 years later Genesis continues to excel. In this last year, they were ready for a complete brand refresh.  I so enjoyed working with Mike, and wife and business partner Lora on this new look and feel that better fits their mission and elevates their brand with cohesiveness and intention.